A master of the grand entrance in his own designs, Natale’s introduction to the industry was similarly dramatic. Shortly after he launched his firm, in 2001, a sumptuous bedroom he created for his sister — in which he layered custom-colored wallpaper by Florence Broadhurst with matching artwork and linen — gained the attention of local and international publications.

 

The next two decades saw his business expand and thrive. Natale also embarked on several product collaborations, leading to the start of his own luxury-product business and the opening in 2019 of his flagship store, which he now complements with his 1st dibs storefront.


The house’s interior is defined by a series of arches and vaulted ceilings, finished in velvety gray Venetian plaster that provides a calming textural effect. Between the curves appear tempting glimpses of different spaces, such as the dining room, which features stunning de Gournay wallpaper depicting cranes on a copper and gold background. Here, Eero Saarinen executive armless chairs from Knoll offer vibrant contrast in brick-red velvet, a material that continues in pieces elsewhere, including Verner Panton stools in the kitchen, as well as Gio Ponti and vintage Minotti chairs in the formal living room.



Presenting eight residences that differ in style yet are united by his detailed approach, The Layered Interior, says Natale, is “the book I always wanted to write, offering the chance to delve deep, to showcase these projects in every intimate detail and every fabulous finish.” 

 
The distinctiveness of Natale’s work is weaved through his use of colour, pattern, and also its tailored and curated cohesion. Is this recognisable quality something Natale himself sees, or even courts? “I think it’s important for a designer to have a signature,” he says. “There are some amazing designers I know in America, but they’re just not getting noticed because there’s not this strong handwriting. From day one, that was something I thought was very important – to have a really strong signature, to have a handwriting.”

 
Since its launch in 2001, Greg Natale Design has brought its expertise in architecture and interior design to the creation of stunning, sophisticated and unforgettable spaces.


The bold use of pattern and colour for which Greg Natale is known has become one of the practice’s signature features, together with an intricate approach to layering that speaks of luxe liveability. These have contributed to making Greg Natale Design one of Australia’s top design firms and Greg himself one of its most sought-after talents.
 

The practice has achieved a multitude of awards since its inception, and its designs have featured in publications such as Architectural Digest, Elle Decor, Wallpaper, Harper’s Bazaar, The Wall Street Journal, Vanity Fair, Australian House & Garden, Vogue Living and Belle. In 2021 Greg was awarded the coveted Room of the Year from Australia’s largest interiors magazine, House & Garden.
It’s hard not to like Greg Natale. He’s built a highly successful business across several verticals, and he conjures up extraordinary, complex interiors. Yet he’s down to earth and straight talking, keen to engage and with infectious enthusiasm for the work. It’s a combination that has made him seriously in-demand with clients throughout the world.